There is a number of times I want to point people to an old comment I made at another blog, and always have a hard time finding it. So I am keeping a local copy for posterity. In the general case it is about an organization’s long term thinking vs a person’s thinking during their tenure in said organization:
They are not blind. They simply work within their time-frame of maintaining their job in email marketing. How much is this going to be? Three, Five years? Then they will switch subject and will not care for the ruins left behind. People in marketing and management are always that “blind” because they care more about their bonuses than the lifetime of the company they work for. As for the demise of their previous company, it is never their fault, right?
Obviously there are good people in marketing and management. I aim at the “bad apples” here.
PS: A longer discussion here.
Managing organized complexity 